Micromax has finally launched its new ‘In’ series in the country. There has been a lot of build up and anticipation leading up to the launch of the new series. This marks the official comeback of Micromax in the smartphone market in the country. This new series is part of the ‘Make in India’ initiative in a bid to compete and eventually remove the increasing number of phones from Chinese brands like Oppo, Xiaomi, Vivo and the likes.
The new series comprises the Micromax In Note 1 and Micromax In 1b that both come with MediaTek chipsets and run on Android 10 with a “complete stock experience”, without any bloatware and ads. The brand has also promised to offer two years of software updates on the new smartphones. This comeback for the Gurugram-based company which was once a leader in the Indian mobile phone market, means a big deal. Micromax had to shut down due to the growing dominance of Chinese brands in the country. The new series was launched at a virtual event in which co-founder Rahul Sharma showcased the company’s facility in Bhiwadi and detailed the production process of the new smartphones, as part of the ‘Make in India’ initiative.
Micromax In Note 1 price in India has been set at Rs. 10,999 for the 4GB RAM + 64GB storage variant, while the 4GB RAM + 128GB storage model of the phone is priced at Rs. 12,499. On the other hand, the second phone in the series Micromax In 1b carries a price tag of Rs. 6,999 for the 2GB RAM + 32GB storage variant, whereas its 4GB RAM + 64GB storage version comes at Rs. 7,999. The Micromax In Note 1 comes in Green and White colour options. The Note 1 will be available for purchase from November 24. However, the Micromax In 1b that comes with three distinct colour options will be available from November 26.
Now, coming to the specs of the In Note 1, the dual-SIM (Nano) Micromax In Note 1 runs on Android 10. The phone features a 6.67-inch full-HD+ display and a hole-punch design. For performance, the phone has an octa-coreMediaTek Helio G85 SoC, coupled with 4GB of RAM. The phone comes with a solid 5,000mAh battery that supports reverse charging as well as 18W fast charging. A compatible charger is bundled in the box.
The In Note 1 smartphone comes with a good set of features integrated. The phone comes with a quad rear camera setup that houses a 48-megapixel primary sensor, along with a 5-megapixel secondary sensor that houses a wide-angle camera. Additionally, there are also two 2-megapixel sensors for macro shots and depth sensing. For selfies the Micromax In Note 1 houses a 16-megapixel camera sensor at the front which has a 78-degree wide-angle lens. The selfie camera sensor is capable of shooting GIFs — alongside regular photos and videos.
The camera setup is paired with an LED flash and is powered by artificial intelligence (AI) backed features. This includes night vision support. The Micromax In Note 1 comes with up to 128GB of onboard storage. It is expandable via a microSD card. Now, for connectivity, the phone includes 4G VoLTE, Wi-Fi, Bluetooth, GPS/ A-GPS, USB Type-C, and a 3.5mm headphone jack. The phone also sports a rear-mounted fingerprint sensor. Besides, it packs a 5,000mAh battery that supports reverse charging as well as 18W fast charging (compatible charger is bundled in the box).